Design Practice

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I have cultivated a diverse career spanning innovation initiatives, product & service design, and strategic design operations.

My roles have ranged from being a creative executive and design director to a facilitator, instructor, and provocateur.

attheboard

I excel in bridging the gap between vision and functional leadership, with expertise grounded in customer research-led insights, concept discovery, software delivery, and enterprise-scale systems.

I understand the profound impact of data and information management in shaping our world, from back-office operations to the devices we carry in our pockets.

I've also played a pivotal role in recruiting, developing, and managing teams at both studio and project levels.


I'm enthusiastic about integrated and human-centered design culture, whether leading design teams in dynamic organizations or mentoring interaction design students. 

I find the interplay between tools and frameworks in addressing both simple and technical tasks at any scale, compelling.

My approach to design centers around people, building and leading research-driven interdisciplinary teams and studios. While I've managed larger teams, I've often found that smaller, more focused teams - purpose-built yet ecosystem-aware - may achieve optimal results.

My leadership style is hands-on, maintaining a strong connection to both the big picture and the intricate details. I believe that effective, strategic leadership in cross-functional teams requires active tactical engagement.

I look for roles that enable me to engage across design, business, and technical innovation, from generative thinking to product or operational execution, aligning with an organization's ethos and work styles.

All jobs, whether it involves farming, planning, managing, or exploring, are inherently complex systems. Design, however, serves as the catalyst for simplification and streamlining. It can transform these complex systems into user-friendly, tailored interactions.

Design goes beyond control; it's about fostering human connection and conversation. I'm motivated to contribute to endeavors that reshape the fundamental nature and functioning of organizations, environments, processes,
and services.

integrated

the idea becomes a machine
that makes
the art.

                               ~Sol LeWitt

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